Sync Licensing

Do I need to register my songs with a PRO before pitching for sync?

6 min read · By Sam Ashton, developer of Pitchkit · October 2026

You do not need to be registered with a PRO to pitch a song, but you should be registered before a placement airs. A PRO (performing rights organization, such as ASCAP, BMI, SESAC or GMR in the US) collects performance royalties for the writer and publisher shares of a song. If you are not signed up when your song airs on TV, those royalties have nowhere to go.

The practical answer: join one PRO as a writer, set up a publisher entity under that PRO if you self-publish, register each song with the correct splits, and do it before you send pitches. Writer-level membership is free or low-cost, first-time setup takes about an hour, and each song takes a few minutes after that.

Four kinds of money, four different collectors

MoneyWho collects itDo you need to register first?
Sync feeYou, your publisher or your libraryNo. It is a one-time fee for the license, paid by the production
Performance royalties (writer and publisher shares)Your PROYes, before the song airs
Mechanical royalties (composition streams and downloads)The MLC, your publisher or distributorSeparate registration, not needed to pitch
Master digital performance (non-interactive radio)SoundExchangeSeparate registration, only if you own the master

What a PRO does for a sync placement

The production pays a sync fee once, up front. After that, every time the show airs, the broadcaster owes performance royalties, and the PRO collects and pays them out based on the cue sheet the production files. The PRO can only match that cue sheet to you if your song is registered under your name and IPI number (the identifier a PRO gives each writer and publisher). The full picture of fees versus royalties shows why the backend can end up larger than the upfront fee on a long-running show.

Performance royalties split into two halves. The writer share goes to you as the songwriter. The publisher share goes to whoever the publisher is. If you self-publish and only join as a writer, you commonly leave the publisher half uncollected, because no publisher entity is registered to receive it. Some PROs will pay late claims for a limited window, but the rules vary, so do not count on it.

The setup before you pitch

  1. Join one PRO as a writer. You can belong to only one PRO as a writer at a time in a given territory, so pick before you register anything.
  2. Add a publisher entity if you self-publish. Register a publishing name under the same PRO so the publisher share has somewhere to go.
  3. Note your IPI numbers. Libraries, supervisors and licensing paperwork routinely ask for your PRO and IPI.
  4. Register each song. Enter the title, every writer and the percentage splits. They must match your split sheet exactly.
  5. Save the work ID in your catalog. Keep it with the rest of your song metadata so you can answer paperwork requests in minutes.
  6. Use one title everywhere. The registered title, the file name and the title in your pitch should be identical, or cue sheet matching gets messy.
The practical rule: pitching needs nothing. Getting paid on the backend needs a registration that exists before the first airing, with splits that match your paperwork.

What if the song is in a library or has a publisher?

If a library or publisher already controls the song, they usually act as the publisher and often register the work for you, taking the publisher share as part of the deal. You still collect the writer share through your own PRO. Do not register the same song with a second publisher claiming the same share, because conflicting claims delay payment for everyone. Before you register a song that has ever been in a library, check what the contract says, which ties into the exclusive versus non-exclusive question. Co-writers each register their own share, and all of them need to enter the same splits.

Common mistakes

This is general information, not legal advice, and PRO rules and fees change, so confirm current terms on your PRO's website. For anything unusual in a contract, ask a music attorney.

Where Pitchkit fits

Free trial for 30 songs, then $39 once · macOS · runs locally

Pitchkit does not register songs with a PRO. It handles the step that comes before a pitch: paste a brief, and it ranks your own catalog by tempo, key, energy, mood, genre and lyrics, then copies the best fits into a pitch folder with clean artist and title filenames, so what you send matches what you registered. It runs on your Mac and your files are never uploaded.

See it run on a real brief →

Related reading: organizing a catalog for pitching, and how to answer a sync brief in under an hour.

Frequently asked

Can I pitch songs before I join a PRO?

Yes. Pitching and licensing do not require membership. Join before any song airs, though, because the cue sheet needs writer and publisher identifiers to route royalties, and most libraries and supervisors ask for your PRO affiliation in their paperwork.

Can I be a member of more than one PRO?

Not as a writer in the same territory at the same time. You choose one PRO and register your songs there. Co-writers may belong to different PROs, and each PRO pays its own member's share.

Do I still need a PRO if the deal is a flat-fee buyout?

Usually yes. A buyout covers the sync fee, but performance royalties are a separate right, and the writer share is generally paid to you through your PRO. Check whether the contract also takes the publisher share, since some buyouts do.

What does it cost to join a PRO?

Writer membership is free or low-cost at the major US PROs, with fees varying and sometimes higher for a publisher entity. Fees change, so check the current terms on each PRO's website before you apply.

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