A music supervisor chooses and clears the music for a film, TV show, ad, trailer or game. They work from the director's or showrunner's creative vision, a fixed budget and a hard deadline, then secure two licenses for every song: one for the master recording and one for the composition. Their job is not to discover artists. It is to find the right song that can be cleared on time and on budget.
That tells you how to get your music to one. Supervisors say yes to songs that fit a specific scene and are easy to license. So the realistic path is: own or control your rights (ideally one-stop), have clean metadata and instrumentals ready, and reach supervisors through briefs, sync agents, libraries, publishers or a slowly built direct relationship. When you pitch, send one to three songs matched to a current project, as streaming links, in an email short enough to read on a phone.
Most of the hours go into logistics. A typical project breaks into five jobs:
| Medium | Typical timeline | What matters most |
|---|---|---|
| Streaming or TV series | Days per episode, across a season | Volume, mood fit, quick clearance, instrumentals for under dialogue |
| Feature film | Months, with late changes in the edit | The right song for a few key moments, and budget across the whole film |
| Advertising | Often under a week | A precise brief, a short edit point, broad term and territory |
| Trailers | Very fast, very specific | Builds, hits and stems; often reworked versions |
| Video games | Long development, batch licensing | Loops and stems, and buyout-style terms |
In advertising, the person picking music may be a music producer at the agency or a music house rather than someone titled "music supervisor," but the job and the needs are similar. For what each kind of use typically pays, see how sync placements pay.
Before a supervisor can say yes, they need clear answers to these questions. If any answer is "I'm not sure," the song usually loses to one that is cleared.
Supervisors send briefs describing what they need for a scene: mood, tempo, references, lyric themes, budget and deadline. Briefs reach writers through sync agents, libraries, publishers and paid pitch platforms. This is the most direct form of sync pitching, because you are answering a question the supervisor already asked. Our guides on how to get sync briefs and how to read one cover the details.
Agents and libraries already have supervisor relationships and pitch on your behalf, usually for a share of the fee. Terms vary a lot, especially on exclusivity, so read the agreement closely. Our post on exclusive vs non-exclusive library deals explains the trade-offs.
Publishers with sync teams pitch their writers' catalogs to supervisors every week. If you are building toward a publishing deal anyway, see how to pitch songs to a music publisher.
Direct relationships take longest to build. A workable routine:
Most writers who lose a sync opportunity do not lose it because the song was wrong. They lose it because they could not find the right song in their own catalog fast enough, or sent eight songs when the supervisor wanted two. When a brief lands with a 48-hour deadline, you need to search your catalog by tempo, mood, energy and lyric theme in minutes, then send the best two or three. That only works if your songwriter catalog is organized for pitching before the brief arrives.
Paste a supervisor's brief into Pitchkit and it ranks every song in your catalog by BPM, key, energy, mood and (with transcription on) lyrics, then copies your picks into a pitch folder. It does not find supervisors or send pitches for you. It makes sure the best match you already have makes the shortlist, while the deadline is still open. Your files never leave your Mac.
Related reading: how to pitch a sync brief in one hour, the five audio features music supervisors care about and how to find sync placements.
Start by finding supervisors whose projects match your sound: check the end credits of shows, films and ads in your genre, then look for their professional contact or their company's submission policy. Send a short email with one to three songs as streaming links, a line on why they fit that project, and confirmation that you control the rights. Follow up once after about two weeks, then wait for their next project.
Some do and many do not, and it changes with workload. A supervisor in the middle of a season may only hear music that answers a current brief or comes from a trusted source like a sync agent, publisher or library. Pitches that are short, relevant to a known project and fully cleared get heard far more often than general catalog dumps.
Supervisors negotiate within a budget set by the production, and the fee is usually paid separately for the master and the composition. Rough ranges per side run from nothing or a few hundred dollars for student and indie film, to roughly $500 to $3,000 for background use in a series, and much more for featured TV uses, national ads and trailers. Prominence, term, territory and exclusivity move the number most.
No. Independent artists who own their masters and publishing can pitch supervisors directly, and being one-stop makes you easy to clear. A sync agent, publisher or library adds relationships and access to briefs you would not otherwise see, usually in exchange for a share of the fee. Many writers do both: pitch direct where they have a relationship, and work through partners elsewhere.
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